Client: PSTG Fire Protection
Sector: Fire Protection / Construction
Consultant: Jim Harwood, A10 Consultancy

How A10 Consultancy Helped PSTG Fire Protection Strengthen Leadership, Culture, and Growth

The Challenge

PSTG Fire Protection began in 2016 as a construction logistics provider, managing materials and site access. By 2019, the increasing demand for passive fire protection in the industry presented a new opportunity that would transform the business,  leading the company in 2020 to make the bold decision to eliminate its logistics services and rebrand as PSTG Fire Protection, focusing exclusively on passive fire protection.

With four equally passionate shareholders each bringing unique perspectives and opinions to the table, the business was full of energy and ambition, however, this also presented a formidable challenge: aligning their diverse visions and decision-making processes to navigate the path toward shared success.

“Having four shareholders with different backgrounds and ideas meant we had plenty of passion, but sometimes lacked structure. We needed help to turn that diversity into a strength.”

John Coleman, Financial Director, PSTG Fire Protection

The Approach

PSTG was introduced to Jim Harwood of A10 Consultancy through a referral. His extensive experience as both a business owner and advisor immediately stood out.

Jim began with a one-on-one session with John Coleman, a meeting that John described as “corporate therapy.” The process helped clarify priorities and identify underlying challenges in leadership, communication, and organisational structure.

Following a four-day strategy session that involved all shareholders. Jim collaborated closely with the team to:

• Enhance internal communication and foster stronger alignment among the leadership team.
• Define a clear hierarchy and roles within the business.
• Establish structured meeting frameworks with clear agendas and follow-up actions.
• Prioritise health and safety as a core operational focus.

A particularly valuable part of Jim’s process was conducting interviews with all staff to gather honest and actionable feedback. Employees felt comfortable sharing thoughts openly with an external advisor, offering insights that helped leadership strengthen culture and improve team morale.

The Results

Working with A10 Consultancy has had a transformative impact on PSTG Fire Protection:

• Revenue growth: from £1.7 million to £10.2 million in just five years.
• Enhanced communication: structured meetings and cascading frameworks across all levels.
• Improved morale: open feedback, staff recognition, and a culture of collaboration.
• Operational efficiency: reduced internal conflict and increased accountability.
• Sustainable growth: clear strategy and structure for continued expansion.

“Jim helped us create real structure and focus. Without his input, we would still have grown, but with far more wasted time and conflict. His mentorship has made our business stronger, more efficient, and far better aligned.” – John Coleman.

On a personal level, John describes working with Jim as invaluable:

“Jim’s always available,  a genuine sounding board who challenges my thinking in the right way. He’s helped me balance my role as FD with my entrepreneurial instincts.”

The Outcome

PSTG Fire Protection now operates with clarity, consistency, and confidence. The business has established a solid foundation for future growth while upholding its commitment to quality and safety.

The ongoing success of the company showcases the strength of combining entrepreneurial drive with effective leadership, an approach that A10 Consultancy specialises in delivering.